How to Prioritize & Treat Urinary Incontinence in Primary Care: Part 1

The data paints a clear picture: female urinary incontinence is prevalent, has significant long-term negative impacts on health and quality of life, and often goes untreated and undiscussed.
What is UI and just how prevalent is it?
Let’s start with prevalence. 62% of women in the US report urinary incontinence (UI) and 1 in 2 women suffers from stress or mixed urinary incontinence1. This fact alone makes it likely that as a healthcare provider, a substantial subset of your patient population has urinary incontinence whether or not they are reporting it to you.
Of the different types of urinary incontinence, stress urinary incontinence (SUI) is the most prevalent2. SUI is most often seen in postpartum, athletic, and peri- and post-menopausal women3,4,5,6. According to the North American Menopause Society (NAMS), aging and vaginal childbirth are the two primary risk factors for urinary incontinence.
As many as 4 in 10 women experience onset of UI during pregnancy7. Postpartum, 1 in 3 women report UI symptoms within 3 months of childbirth8 and 76.4% of women who reported UI symptoms at 3 months postpartum, continue to report UI 12 years later9.
Many of us associate urinary incontinence for women with pregnancy and childbirth, due to changes in the pelvic floor muscles, however UI is a problem for women in their non-reproductive years too. 68% of women in their 50’s, 72% of women in their 60’s, and 83% of women over age 70 report UI1.

So, if UI is this prevalent, the question becomes - why are we not hearing about it from more patients?
Incontinence has historically been normalized for women, partially due to women believing that leaks must be accepted as part of motherhood or aging, and partially due to the societal and familial demands many women feel, leading many to place their needs low on their priority list.
The result is that although prevalence of UI is high, the health seeking behavior is low, with only 13-55% of women with UI symptoms seeking medical care10. In a study from the University of Michigan, only one-third of women who suffered from incontinence spoke to their doctor about it. Most women didn’t speak up. Many women stated they weren’t comfortable discussing their incontinence or that since their doctor didn’t ask, they didn’t tell11.
But is it the sole responsibility of the patient to bring up their symptoms to their doctor? A 2016 study found that only 3% of conversations on incontinence were initiated by their healthcare providers12.
With UI this prevalent in women, better screening procedures for UI are critical to providing effective treatment
We turned to Dr. Wanda Filer for her expertise on the topic. With almost 40 years of direct patient care and leadership roles including past Pennsylvania Physician General, NBC Affiliate, and President of the American Academy of Family Physicians (AAFP), Dr. Filer has a unique perspective on what treating the individual and the community looks like. She currently serves on the Board of Directors for Pelvital.

Dr. Filer’s comments highlight an important point – upstream providers such as family medicine, primary care, and OB/GYN are often the first touchpoint for women with health concerns. How can physicians be proactive about screening for urinary incontinence – and should they?
Dr. Filer weighs in. “Family Physicians have a lot on their plates these days and there are literally not enough hours in the day to do all the recommended screenings13. Having a brief validated screening tool such as the ICIQ UI-SF (International Consultation on Incontinence Questionnaire-Urinary Incontinence Short Form) increases the likelihood that a clinician will screen for UI. USPSTF recommendation is another reinforcement for screening, based on available data. No such recommendation exists from USPSTF yet, but the Women’s Preventative Services Initiative (WPSI) does recommend annual female UI screening14.”
The WPSI recommends: “screening women for urinary incontinence annually. Screening should assess whether women experience urinary incontinence and whether it impacts their activities and quality of life. If indicated, facilitating further evaluation and treatment is recommended.”14
Incorporating validated quality of life questionnaires into routine paperwork such as intake forms takes the burden off both the patient and the provider to initiate the conversation. If the questionnaire reveals UI is a problem, the provider can then use precious minutes of the visit to discuss the subject with their patient.
The International Consultation on Incontinence Questionnaire – Urinary Incontinence Short Form (ICIQ-UI SF) Sample from www.iciq.net. [SK1]
After all, those 10-15 minutes of the patient’s visit are precious. Primary care providers care for complex patients, navigating layers such as multiple diagnoses, numerous medications, and socioeconomic challenges. As a result, screening and prevention must sometimes take a back seat.
However, time isn't the only barrier to screening UI
“Payment or lack therein is another barrier,” Dr. Filer elaborates, “Longer visits are often not appropriately compensated and therefore discouraged. Quality measures are working to prioritize certain health topics, but they do not add time to the clock. Urinary incontinence is now a HEDIS measure15 for older adults so it is possible that some prioritization shuffling will occur. And in 2024, a documented treatment plan for women with UI became a MIPS High Priority measure.”
Beyond lack of time and challenges with compensation, changes in the primary care workforce have altered the long-term patient-clinician relationships many people once had.
Dr. Filer notes, “Patients may not see the same clinician; valuable minutes are used to reacquaint the clinician with the patient’s current situation and past medical history, with urinary incontinence never even making it into the conversation.”
Ultimately, if urinary incontinence is not being brought up in conversation, it has no chance in being addressed. More urgent concerns or concerns that are voiced take over in the time crunch. Dr. Filer says that this, along with the barriers mentioned above, makes it challenging to address UI. “When time is tight, it can be tough to take on the task of teaching Kegel exercises, discussing bladder diaries, and all of the other things that we are taught to utilize.”
Addressing UI in a brief 10–15-minute visit may feel like a daunting task. Only the most important concerns can be discussed during that time.
So now the question shifts to - is screening for urinary incontinence important?
The answer is a resounding yes.
UI causes significant negative impacts on a woman’s physical, mental, and social health.

Following a diagnosis of stroke, dementia, depression, Parkinson’s disease, or congestive heart failure, women with UI are twice as likely to be admitted to a nursing facility than those who do not19
Beyond interfering with daily activities of living, UI is associated with an increased risk of falls and more than 1 in 2 falls are associated with UI20. According to the CDC, unintentional falls are the leading cause of injury and deaths from injury among older adults greater than 65 years of age21.
UI is linked to a significantly higher rate of recurrent urinary tract infections, in large part due to the use of pads.22
UI has cascading ramifications on intimate relationships. Almost 1 in 4 women experience a type of UI during intercourse23. A fear of leaking or coital incontinence means that women limit their sexual activity due to UI symptoms; one survey shows that 64.7% of respondents do just that24.

Possibly most alarmingly, incontinence is linked to more than double the rate of severe depression 25. In one study, 42.9% of women with SUI and mixed urinary incontinence (MUI) were prescribed antidepressants when compared to 28.6% women without UI26.
With statistics like these, it is evident that screening for UI enables early intervention, treatment, and overall reduction in severe long-term impacts on major aspects of health – something that primary care providers are excellent at prioritizing.
Read Part 2 of A Conversation with Dr. Wanda Filer to see discussion regarding the standard treatment for SUI, why it may not always be the best option, and Dr. Filer’s suggestions on how primary care physicians can introduce effective, conservative treatment options to their patients without adding administrative burden.
References
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2. Minassian VA, Stewart WF, Wood GC. Urinary incontinence in women: variation in prevalence estimates and risk factors. Obstet Gynecol. 2008 Feb;111(2 Pt 1):324-31. doi: 10.1097/01.AOG.0000267220.48987.17. PMID: 18238969.
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